The number above updates every 10 seconds while markets are open. That's spot: the price for one troy ounce of pure gold, settled immediately. Every coin and bar on the market is quoted off it.
Spot is set on global markets, mostly COMEX in US dollars and the London market through the LBMA. Those trade almost around the clock, so the price moves all day.
Gold is quoted per troy ounce, which is 31.1035 grams, a touch heavier than the ounce on your kitchen scale. To run the conversion yourself, divide the per-ounce price by 31.1035 for the gram price, or multiply by 32.1507 for the kilogram price.
At a spot price around $4,370 per ounce in September 2026, the common weights land near:
Weight | Approx. value at $4,370/oz |
|---|---|
1 gram | $140.50 |
1/10 troy ounce | $437.00 |
1/4 troy ounce | $1,092.50 |
1 troy ounce | $4,370.00 |
10 troy ounces | $43,700.00 |
1 kilogram | $140,498.66 |
These move with spot, so check the live chart above for the current number.
Spot is the wholesale price of pure gold, not the price you actually pay at checkout. Retail is spot plus a premium that covers refining or minting, distribution, and the seller's margin.
Pure's typical premiums run roughly 3 to 5% over spot, against an industry range that commonly runs 10 to 30% at retail dealers and coin shops. The gap comes down to how the price gets set, not anything different about the metal.
Most dealers post one fixed price, spot plus their markup, take it or leave it.
An order-book marketplace works differently. You see every live bid and ask, and you buy at the lowest ask that clears. Competing sellers push that ask down toward spot; the premium ends up set by the market, not a single seller's price list. On a marketplace like Collect Pure you see those bids and asks directly on each product. (How the marketplace works.)
Gold answers to a different mix of buyers than most commodities. Central banks hold it as a reserve asset and add to those reserves in some years and sell in others. Jewelry demand, concentrated heavily in India and China, tracks incomes and the wedding and festival calendar. Electronics use a small, steady amount for its conductivity. And investment demand, coins, bars, and gold-backed funds, rises when buyers want a hard asset outside the banking system.
None of those four groups moves alone. A shift in any one of them changes what the others are willing to pay, which is why the spot price can move sharply on a single day's news.
The chart plots spot over time. A short window shows intraday moves as COMEX and London trade. A longer one shows the trend across months and years. The single live number up top is the current spot, not the price of any specific coin or bar.
Two things to keep in mind. The chart is spot, not the retail price of any product; a coin or bar always sits above the line by its premium. Gold also runs almost around the clock on weekdays, from Sunday evening to Friday afternoon US time. A number you check at 2 AM is still a live, moving price.
Most modern gold bullion is .9999 fine, meaning 99.99% pure gold, four nines. Some older or smaller-mint products run .999, three nines. Either way, the fineness is stamped into the metal or printed on the assay card, so you don't have to take a seller's word for it.
Bars run from a single gram up to a kilogram or more. Coins are sold in troy ounce fractions: 1/10, 1/4, 1/2, and a full troy ounce are the sizes you'll see most often, with 1/20 ounce showing up on a few products. Precious metals are weighed in troy ounces, and a troy ounce is 31.1035 grams, a bit more than the 28.35-gram avoirdupois ounce your kitchen scale runs on.
For a first purchase, where you buy matters as much as the price. On Collect Pure:
We test every item ourselves before it ships, usually within about a day of check-in, so what arrives matches what was listed.
Buyers and sellers alike clear identity checks before they transact, so you're dealing inside a vetted marketplace rather than an open listings board.
Shipments travel insured in both directions, covered up to $125,000.
Watch the chart above for the live per-ounce figure; it refreshes every 10 seconds while markets are open. For the gram price, divide that number by 31.1035. For the price of a specific coin or bar, add the seller's premium on top.
The current market price for one troy ounce of pure gold, settled immediately. Products are quoted off it, before any premium for minting, distribution, and dealer margin is added.
On an order-book marketplace you buy at the lowest live ask that clears. The premium is set by competing sellers, not a fixed markup. Premiums on Collect Pure typically run a few percent over spot, well under the 10 to 30% common at retail.
Yes. Every item is verified in house before it ships, and every shipment is insured both ways up to $125,000.
Divide the per-ounce spot price by 31.1035. Near $4,370 per ounce in September 2026, that's about $140.50 per gram.
The standard weight for precious metals, 31.1035 grams, a bit heavier than the everyday ounce used for groceries.
The amount a seller charges above spot to cover refining or minting, distribution, and their own margin. It's set by the market rather than the metal, which is why the same coin can carry a different premium from one seller to the next.
Place an ask at the price you want, or accept a live bid to sell right away. Once your item checks in and is verified, payout is automatic.
It depends on your state and your situation, and the rules change often enough that a specific number here would go stale. Check with a tax professional before you sell anything you expect to owe on.
Gold trades from Sunday evening to Friday afternoon US time, sourced from COMEX and the London market. It's closed Saturday.
